Project Description

BountyFishing’s founder, Richard, had the idea of combining the thrill of online poker and sport fishing to create, a service where people can compete in fishing contest using uploaded photos. We helped create a news business plan, formed a relationship with Florida’s Fish & Wildlife to promote a million dollar bass bounty, and produced a ‘freemium’ Facebook application, The World Series of Fishing. We also ran digital marketing campaigns (search, display, email, analytics, social) to improve cost per acquisition metrics by 90% without reducing surcharged revenue per user.